Peru attracts more Andean Community people.
In view of tourism promotion efforts made by local government, it is observed that the number of tourists coming from Colombia, Ecuador and Bolivia to Peru is increasing. Those countries make up the Andean Community (CAN), according to the Peru Commission for Promotion, exports and tourism (PromPerú).
According to information released this week by Foreign Trade and Tourism Ministry (Mincetur), in 2019 first four months, those who visited Peru from this block totaled 254,454, a figure that represented an increase of 15.37% compared to the 220,556 tourists registered in a similar period of 2018.
Between January and April of this year, tourists who arrived in Peru from Ecuador, Colombia and Bolivia increased 19.95%, 2.73% and 25.81%, respectively, in relation to 2018 same period.
“We observed a positive response from three issuing markets. We have a strategy to promote tourism in each of these countries; Colombia and Ecuador are priorities”, stated PromPerú Tourism Director, Marisol Acosta, at Official Gazette El Peruano.
For example, Peru had a relevant presence with tour operators in an event held in Colombia and similarly agents of that country participated in the Peru Travel Mart 2019, which was held recently in Lima, where both countries’ representatives also attended.
“Colombians were impressed by Peruvian tourism proposals and the huge diversity of options offered to visitors from that country, with which there’s excellent connectivity from Bogotá, Cali, Cartagena and Medellín,” he said.
The official explained that strategy with Ecuador is not only at the level of the main cities issuing tourists, but also the border cities, considering the proximity to Peru’s northern regions such as Tumbes and Piura.
For this, the Ecuadorian population of Guayaquil and Machala, among other cities, there is a strategy that privileges their dates of rest and vacation. “Tumbes and Piura benefit from this flow of Ecuadorian tourists,” he said.
Preferences and expenses
Bolivia’s visitor activity is associated with a commercial movement that there is in the border zone with this country, and tourist displacements come from Puno towards Cusco and other zones in the south with diverse attractions, said PromPerú CEO.
He indicated that Ecuadorian tourists, to a greater extent, look for beaches and gastronomy, while Colombians prefer cultural attractions and gastronomy, as well as urban journeys.
The official also stressed that the expenses of Ecuadorian and Bolivian tourists are less than the disbursements of Colombian visitors since they arrive in Peru through the border area.
Regarding the supplementary credit, authorized by Economy and Finance Ministry (MEF), for 82 million 200,000 soles in the 2019 budget, to finance the promotion and development of tourism in the country in favor of Promperú, Acosta said that it will allow compliance with Planning in the field of promotion of the sector.
“The resources will be allocated to various activities already approved by the board of directors and which are linked to promotion and publicity, such as familiarization trips with commercial channels and participation in major international fairs, among others,” he explained.
The Ecuadorian tourist who comes through the Jorge Chávez airport spends 852 dollars and stays six nights, while the one that arrives through Tumbes spends 402 dollars in five nights.
The Colombian visitor spends 918 dollars in our country and stays 11 nights, according to information of the profile of the foreign tourist of 2017.
Seven out of 10 Bolivian tourists enter Peru through Puno; the Bolivian visitor spends 644 dollars and stays seven nights.